Qlue-in to achieve product-market-fit
Identify the right levers for achieving product market fit by refining the target audience definition, refining problem statement & refining product strategy to solve the problem better
Targeting and Channels
Evaluate current target definition based on category and market trends, competition, sales and analytics data & refine marketing and sales channel strategies.
Problem statement
Test and refine the intended problem statement against consumer experience, expectations and competition landscape. Identify levers to make the proposition more compelling and persuasive.
Levers for growth
Create a plan to achieve product market fit by identifying and leveraging the right levers - Product, Marketing, Product innovation, etc.
Qlue-in to Go To Market
Build a compelling and data-driven marketing plan, refine the brand strategy and deliver content and creative assets to drive sales and growth
Marketing plan
Set data-driven goals and growth plan aligned with the target profile, value proposition and build your channel, content and execution strategies
Brand strategy
Craft a competition and strategic positioning in the market and define brand tone of voice, personality and visual identity to create a cohesive market presence.
Creative assets
Create marketing and sales assets aligned with data, strategy and brand identity to go to market.